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Why Small Businesses Needs Online Marketing
You are successfully running a small retail business and have a Brick and Mortar Store. Your business may be down due to the economy. You are paying dearly for your Yellow Pages ads, Direct Mail and other print advertisiing. And it costs more for every new campaign or promotion. How do you get new customers?
"I don't see how a website will help my business"........
"I already have a website and I'm not seeing any leads coming from it"
Why Should I Update My Existing Website
Your website was built years ago and/or it simply isn't driving any traffic to your store, phone or email. You may have paid thousands for a website and the developer is nowhere to be found, isn't concerned about growing your business or engaging with you on anything but the website. No marketing help, no integration with print, radio or TV campaigns. No advice on Social Networking. No ongoing traffic and customer conversion analytics. No support. Its about new customers, not the website itself.
Reasons to have a website
There are many reasons you should at least have a basic presence website, the primary reason should be to draw new customers and service existing ones. Others include:
- Your business is continually open to the world.
- Information on your site can be changed at anytime.
- You can reach new markets with a global audience.
- Your customer service will be improved.
- A website helps you present a professional image.
- The web enables you to promote your services and sell your products.
- You can gather information and generate valuable tools.
- A website provides instant gratification to your customers.
What's Your Next Step?
The best piece of advice anyone can give is 'educate yourself'. Even if you intend to turn the whole of your online marketing efforts over to a third party, you need to at least know the basics. This site will give you a start. We find that the first thing to do with any client engagement is find out about their needs and their business. WE get educated! The very next step is to educate the customer, if necessary, on how Online Marketing 2.0 works. From search engines, social networks and technology to integrating those efforts with traditional advertising.
